The Eight Cs Of Effective Organizational Design

B2B marketing leaders implement organizational changes for a variety of reasons: to facilitate mergers and acquisitions, support new business models, create efficiencies, and improve overall performance. In the absence of wider organizational needs, a marketing leader may simply want to create a career path for existing resources. The drivers may vary, but the challenge remains the same: Most organizations lack a systematic approach to organizational design. This report introduces a structured approach to this process that ensures decisions are made in the context of organizational growth objectives, along with key activities and deliverables that drive effective organizational design.