The Eight Cs Of Effective Organizational Design

December 17th, 2021

Jennifer Ross

With contributors:

Summary

B2B marketing leaders implement organizational changes for a variety of reasons: to facilitate mergers and acquisitions, support new business models, create efficiencies, and improve overall performance. In the absence of wider organizational needs, a marketing leader may simply want to create a career path for existing resources. The drivers may vary, but the challenge remains the same: Most organizations lack a systematic approach to organizational design. This report introduces a structured approach to this process that ensures decisions are made in the context of organizational growth objectives, along with key activities and deliverables that drive effective organizational design.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.