The Emerging-Company Messaging Template: Value Proposition

January 1st, 2018
Barbie Mattie, null
Barbie Mattie


The Emerging-Company Messaging Template: Value Proposition is an Excel-based template that marketers can use to craft the five components of a B2B value proposition and build a statement that will drive buyers’ interest in a B2B offering. Its structured approach allows marketers to enter their organization’s buyer personas and explanatory notes and building blocks for each additional value proposition component. The value proposition for the offering comprises the building blocks from the need, assertion, outcome, and distinction components.

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