Summary
Internally misaligned sales teams are poorly positioned to work with marketing and product teams and thus cannot execute the go-to-market strategy effectively. Effective execution requires the amalgamation of strategy, planning, and measurement, along with clarity around the roles and responsibilities within the sales organization. In this report, we introduce the Emerging-Company Sales Range Of Responsibilities Model, which defines and aligns the entirety of sales activities performed at emerging companies.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.