The Emerging-Company Sales Range Of Responsibilities Model

October 22nd, 2020

Nancy Maluso

Summary

Internally misaligned sales teams are poorly positioned to work with marketing and product teams and thus cannot execute the go-to-market strategy effectively. Effective execution requires the amalgamation of strategy, planning, and measurement, along with clarity around the roles and responsibilities within the sales organization. In this report, we introduce the Emerging-Company Sales Range Of Responsibilities Model, which defines and aligns the entirety of sales activities performed at emerging companies.

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