The Enterprise Information Management Barbell Strengthens Your Information Value

Businesses increasingly rely on information to make smarter, faster decisions for competitive advantage. Although business leaders want access to all kinds of information, structured data and unstructured content are often stored separately and have disconnected architectures. Enterprise information management (EIM) encompasses the processes, policies, technologies, and architectures that capture, consume, and govern the usage of an organization's structured data and unstructured content. EIM enables businesses to derive more value from their data and content, harmonizing what has traditionally been a dichotomy. Forrester proposes a logical representation for EIM that unifies data management and content management using a common set of foundational technologies.