Trends Report

The European Auto Manufacturers Customer Experience Index Rankings, 2022

How European Divisions Of 16 Auto Manufacturers Build Loyalty With The Quality Of Their Experience

January 25th, 2023
Karine Cardona-Smits, null
Karine Cardona-Smits
Melissa Chaudet, null
Melissa Chaudet
With contributors:
Martin Gill , Jana Gül , Michelle Yaiser , Zaklina Ber , Niraj Patel , Shayna Neuburg


How well do leading European auto manufacturing brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 16 auto manufacturing brands in six European countries, totaling 47 divisions, that we analyzed as part of the European Customer Experience Index (CX Index™). We also unveil trends in CX quality and the role that emotion plays in CX. CX professionals at leading auto manufacturing brands in Europe can use this report to inform their ongoing improvement efforts.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.