Trends Report

The Evolution Of eCommerce In Brazil

Five Ways In Which Online Retail Will Shift In The Next Five Years

August 4th, 2014
ZW
Zia Daniell Wigder
With contributors:
Carrie Johnson , Rebecca Katz

Summary

Brazil remains the dominant market in Latin America by a wide margin. A number of leading brick-and-mortar retailers in the country embraced eCommerce early on, and today both traditional retailers and web-only businesses play a significant role in the market. Despite being one of the most mature markets in the region, however, Brazil's online retail market remains very much in flux. Over the next five years, consumers will be shopping differently online than they do today, and it is up to brands and retailers to understand and prepare for these shifts. Which global trends are poised to have an impact in Brazil? What do these trends mean for local and global brands? This report identifies five trends that will alter the eCommerce landscape in Brazil and what companies need to do in order to take advantage of them.

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