Roadmap Report

The EX Transformation Workhorse: Employee Journey Mapping

Roadmap: The Employee Experience Playbook

February 22nd, 2021


Your understanding of the employee experience at your firm will remain hazy as long as you rely on annual snapshots of employee engagement. Why? Because surveys can’t go deep enough to understand the factors keeping your employees from being as effective as they can be in their daily work. The solution: employee journey mapping. This report explains how executives responsible for employee experience should lay the foundation for employee journey mapping, how it differs from customer journey mapping, and how to do it well.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.