Summary
Customer identity and access management (CIAM) plays an essential role in keeping customers happy online. If your CIAM system breaks or creates too much friction, customers will quickly flock to your competitors. Having an effective CIAM strategy is necessary in building a sustainable and compelling CIAM service. Your CIAM service is supported by five towers of CIAM competencies: 1) business process integration; 2) enrollment; 3) authentication; 4) authorization; and 5) user self-service.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.