Vision Report

The Force Multiplier: Accelerating Product Leadership For Growth And Innovation

August 22nd, 2023
With contributors:
Lisa Singer , Sam Somashekar , Tiffany Do , David Morrison , Drew Zalucky


In today’s increasingly dynamic market, companies often struggle to create value for their customers and shareholders. This is especially true as technology evolves, and customer expectations increase at a compounding rate. Effective product management and, even more so, strong and consistent product leadership, can help companies realize their goals. Effective product leadership — just like moving the fulcrum on a lever — can act as a force multiplier. In this report, we introduce the Force-Multiplier Product Leadership Model, which outlines the characteristics of effective product leaders and how these contribute to value creation.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.