Vision Report

The Force Multiplier: Accelerating Product Leadership For Growth And Innovation

August 22nd, 2023
Tony Plec, Principal Analyst
Tony Plec Principal Analyst
With contributors:
Lisa Singer , Sam Somashekar , Tiffany Do , David Morrison , Drew Zalucky

Summary

In today’s increasingly dynamic market, companies often struggle to create value for their customers and shareholders. This is especially true as technology evolves, and customer expectations increase at a compounding rate. Effective product management and, even more so, strong and consistent product leadership, can help companies realize their goals. Effective product leadership — just like moving the fulcrum on a lever — can act as a force multiplier. In this report, we introduce the Force-Multiplier Product Leadership Model, which outlines the characteristics of effective product leaders and how these contribute to value creation.

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