The Forrester Aligned Measurement Framework

Effective B2B measurement requires a precise definition and understanding of what needs to be examined across organizational levels, programs, departments, and tactics. Without this clarity, B2B leaders responsible for measurement and reporting will face great difficulty in choosing the metrics which most effectively gauge performance and connect it with actions taken across the organization. In this report, we introduce the Forrester Aligned Measurement Framework, a guide to categorizing metrics and organizing successful performance reporting across sales, marketing, and product functions.