The Forrester Aligned Measurement Process Model

High-performing B2B organizations must establish reliable performance measurement systems that help them understand results, make improvements, and guide strategy. A proven and repeatable process is necessary to plan, build, and use reporting tightly aligned with the visibility needs of business stakeholders in support of the decisions they need to drive. In this report, we introduce the Aligned Measurement Process (AMP) Model, with activities and deliverables across the three phases of measurement development, which lays the groundwork required for lasting measurement success.