How To Report

The Forrester B2C Marketing Performance Measurement Dashboard Capabilities Checklist

Monitor Marketing Performance With A KPI Dashboard

August 2nd, 2021
Tina Moffett, Principal Analyst
Tina Moffett Principal Analyst
With contributors:
Emily Collins , Dipanjan Chatterjee , Chahiti Asarpota , Christine Turley

Summary

B2C marketing executives use dashboards to create measurement standards within the marketing group, showcase marketing performance to the executive team, and uncover how marketing drives incremental business value. The Forrester B2C Marketing Performance Measurement Dashboard Capabilities Checklist helps B2C marketing execs formulate dashboard requirements that ensure your dashboards contain the metrics and analysis that prove marketing’s value and guide planning and budgeting processes.

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