The Forrester Channel Incentives Toolkit

January 1st, 2018

Dara Schulenberg

Summary

The Forrester Channel Incentives Toolkit assembles research and tools that help organizations maximize the value of their incentive programs. Toolkit components help organizations strategize and select the right incentive type, and outline how to design incentives to support channel objectives. The toolkit also delivers a step-by-step approach to identifying the most effective combination of incentives to deliver partner results. This toolkit was created to help channel/partner marketers or channel operations leaders design and deliver incentive programs that best align with corporate goals and business objectives and resonate with partner ecosystems.

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