Best Practice Report

The Forrester Content Strategy And Operations Toolkit

January 1st, 2018
Christine Polewarczyk, null
Christine Polewarczyk


The Forrester Content Model is a best-in-class framework that helps organizations improve content strategy, quality, process, and measurement. A formalized content strategy and operations function is critical to B2B content success and the operationalization of the Forrester Content Model. This toolkit is designed for executives, content leaders, and communications professionals who are seeking to improve and modernize their B2B content ecosystems.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.