The Forrester Content Strategy And Operations Toolkit

January 1st, 2018

Christine Polewarczyk

Summary

The Forrester Content Model is a best-in-class framework that helps organizations improve content strategy, quality, process, and measurement. A formalized content strategy and operations function is critical to B2B content success and the operationalization of the Forrester Content Model. This toolkit is designed for executives, content leaders, and communications professionals who are seeking to improve and modernize their B2B content ecosystems.

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