Decision Tool

The Forrester Data Unification Assessment Tool

January 1st, 2018
Julian Archer, null
Julian Archer


The Forrester Data Unification Assessment Tool can be utilized by marketing operations leaders to determine which data unification solution best meets their organization’s needs. Its structured approach to assessment is based on the organization’s marketing capabilities, operational competencies, and implementation priorities. The tool compares your marketing capabilities score, operational competencies score, and implementation priorities ranking to determine the recommended data unification solution.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.