Decision Tool

The Forrester Data Unification Assessment Tool

Julian Archer
Jan 01, 2018

Summary

The Forrester Data Unification Assessment Tool can be utilized by marketing operations leaders to determine which data unification solution best meets their organization’s needs. Its structured approach to assessment is based on the organization’s marketing capabilities, operational competencies, and implementation priorities. The tool compares your marketing capabilities score, operational competencies score, and implementation priorities ranking to determine the recommended data unification solution.

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