Best Practice Report

The Forrester Digital Experience Review™: European Mobile Banking Apps, Q4 2020

BBVA And Intesa Sanpaolo Surge Ahead With Valuable Features And Strong User Experience

November 16th, 2020
Karine Cardona-Smits, null
Karine Cardona-Smits
Luis Deya, null
Luis Deya
With contributors:
Oliwia Berdak , Senem Guler Biyikli, PhD , Madeline King , Corrado Loreto , Clarissa Skinner , Sam Bartlett

Summary

For millions of people, mobile apps have become the hub of their banking relationship and the starting point for many financial decisions and activities. To gauge how effective and easy different mobile banking experiences are, we evaluated the smartphone apps of eight European banks. This report lays out where these companies excel, where they fall short, and how bank executives and their teams can learn and improve their own mobile banking efforts.

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