Decision Tool

The Forrester Digital Type Assessment Tool

January 1st, 2018
Jennifer Ross, null
Jennifer Ross


Before pursuing digital marketing campaigns, B2B organizations must determine their digital type, which offers insight into their relationships with buyers and customers. Organizations should assess digital type according to offerings, purchase complexity, and go-to-market strategy. The Forrester Digital Type Assessment Tool provides a structured approach to determining the proper digital strategy for an organization’s products and services.

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