The Forrester Emerging-Company Account-Based-Marketing-Plan-On-A-Page Template

May 2nd, 2018
Barbie Mattie, null
Barbie Mattie
Matt Papertsian, null
Matt Papertsian


The Forrester Emerging-Company Account-Based-Marketing-Plan-On-A-Page Template helps emerging companies adopt a standardized planning template that transforms business objectives into account-based marketing (ABM) priorities and goals. The template helps emerging B2B companies (generating less than $50 million in annual revenue) define strategy and establish execution guidance to make up for a shortfall identified during the plan reconciliation process. Users review the elements of the ABM-plan-on-a-page template, their definitions, and the information required to complete the template, then fill in the six elements of the annual strategic ABM plan.

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