The Forrester Emerging-Company...

May 24th, 2018

Barbie Mattie

With contributor:

Andrew Pelletier

Summary

The Forrester Emerging-Company Channel-Marketing-Plan-On-A-Page Template helps emerging companies adopt a standardized planning template that transforms business goals into channel marketing priorities and goals. The template helps emerging B2B companies generating less than $50 million in annual revenue deﬁne strategy, establish execution guidance, and identify how success will be measured. Users review the elements of the channel-marketing-plan-on-a-page template, their definitions, and the information required to complete the template, then fill in the six elements of the annual strategic channel marketing plan.

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