Summary
Changing buyer behavior and digital proliferation have exposed a gap in traditional B2B go-to-market strategies. B2B marketers must fill this gap with a microfocused, audience-centric strategy that is built around key decision-makers and the outcomes they aim to achieve — not the products and services their organizations aim to sell. This report introduces a go-to-market architecture that is both customer-obsessed and laser-focused on driving revenue.
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