Decision Tool

The Forrester Marketing Operations Competency Assessment Tool

May 18th, 2022
Julian Archer, null
Julian Archer
With contributors:
Cristina De Martini , Ella Sullivan , Ellen Lind


The Forrester Marketing Operations Competency Assessment Tool provides a structured approach to assessing individual or functional marketing operations competencies. The tool allows organizations to analyze the ability of a function or an individual to perform several competencies and the importance of each of these competencies across six core disciplines of marketing operations. Users can view the function’s or individual’s average ability and importance scores for all competencies within each assessment category and the average leverage scores for each subcategory within a particular category, and use these scores to identify which ability/importance gaps to address first.

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