Decision Tool

The Forrester Marketing Operations Design Considerations Tool

August 22nd, 2022
Julian Archer, null
Julian Archer
With contributors:
Cristina De Martini , Matt Papertsian , Ella Sullivan , Ellen Lind

Summary

In the design phase of the Marketing Operations Functional Design Process, marketing operations leaders must consider potential constraints related to resource availability and organizational complexity. While common resource constraints include budget, headcount, and functional competence, factors such as capability stewardship, company operating model, stakeholder expectations, and geographic requirements can have a direct impact on the team’s scope and ability to support the entire marketing function. The Marketing Operations Design Considerations Tool enables leaders to assess constraints to gauge what type of sustainable support their team is best able to offer.

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