The Forrester Marketing Strategy Compass

June 7th, 2019

Susan Macke

With contributor:

Meta Karagianni

Summary

CMOs and marketing leaders believe that having a strategic vision is critical, but many do not feel confident in their ability to formulate a strategy. Strategy formulation can be further complicated by confusion about what strategy means, weak executive alignment, and ambiguity around corporate direction. In this report, we describe the components of the Forrester Marketing Strategy Compass, a step-by-step guide to formulating a best-in-class marketing strategy that is aligned to business goals and can be cascaded throughout the marketing function.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.