Decision Tool

The Forrester Metric Selection Tool

Assess These Five Dimensions For Metric Selection

October 15th, 2024
With contributors:

Summary

Digital leaders are experiencing metrics fatigue, overwhelmed by the sheer number and depth of metrics that they track and report on. Despite their efforts, they struggle to effectively achieve their desired measurement outcomes, such as demonstrating impact or informing improvements. This report introduces Forrester’s metric selection tool, which outlines the 14 criteria that digital leaders should consider when selecting the metrics that they report on to ensure that they achieve their intended outcomes.

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