The Forrester Metric Selection Worksheet

Digital leaders are experiencing metrics fatigue, overwhelmed by the sheer number and depth of metrics that they track and report on. Despite their efforts, they struggle to effectively achieve their desired measurement outcomes, such as demonstrating impact or informing improvements. This worksheet helps digital leaders determine whether they’re selecting the right set of metrics and uncovers gaps that require further evaluation. It outlines the 15 criteria that digital leaders should consider when selecting the metrics they report on to ensure they achieve their intended outcomes.