The Forrester Metrics Spectrum

November 30th, 2023

With contributors:

Cristina De Martini , Craig Moore , Laura Cross , Tyler Orleans , Ellen Lind

Summary

Across the growth engine, B2B organizations rely on metrics to allow stakeholders to understand and optimize performance. Most organizations don’t suffer from a data shortage but instead have trouble narrowing vast options to a limited set of metrics suited to the specific decisions at hand. This report introduces the Forrester Metrics Spectrum, which provides a categorization system that helps stakeholders better comprehend the nature of metrics used throughout sales, marketing, and product performance reporting. Applying the Forrester Metrics Spectrum to metrics selection sharpens visibility and offers the clarity required to drive performance improvement.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.