Decision Tool

The Forrester Offering Dynamics Matrix Tool

December 20th, 2022
Sam Somashekar, null
Sam Somashekar
With contributors:
Lisa Singer , Andrew Pelletier , David Morrison , Ellen Lind


The Forrester Offering Dynamics Matrix is a quadrant model with two axes: the rate of change in customer needs as they relate to the digital offering and the offering use score, which measures the offering’s overall importance. The Forrester Offering Dynamics Matrix Tool provides digital product leaders with a structured approach to using this model to determine the level of product management responsibility required for each digital platform and offering in focus. Organizations should conduct this assessment at least twice a year to monitor for product changes across each factor and align product management resources accordingly.

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