The Forrester Pipeline-To-Bookings-And-Revenue Calculator Tool

Organizations must define appropriate expectations of pipeline size required throughout the fiscal year to deliver the bookings goal. The Pipeline-To-Bookings-And-Revenue Calculator Tool helps sales and sales operations leaders derive the opportunity pipeline size needed by month to generate a target bookings goal — on the basis of a defined set of pipeline performance metrics for acquisition, cross-sell, upsell, and retention opportunity types — and the revenue generated from those target bookings.