The Forrester PMM Model: Solution Handbook

Developed by portfolio marketing, the offering solution handbook is considered the “hand-over” document that will be used internally by a wide range of functions. It should be a single source guide to everything that go-to-market teams (e.g., campaign and demand marketers, field marketers, content creators, channel marketers, sales enablement) need to develop content and programs that will engage buyers. In this report, we share the key components required to prepare an offering solution handbook, including product offering details, target markets and buyer audiences, and how the organization intends to reach the market.