Best Practice Report

The Forrester PMM Model: Solution Handbook

January 1st, 2018


Developed by portfolio marketing, the offering solution handbook is considered the “hand-over” document that will be used internally by a wide range of functions. It should be a single source guide to everything that go-to-market teams (e.g., campaign and demand marketers, field marketers, content creators, channel marketers, sales enablement) need to develop content and programs that will engage buyers. In this report, we share the key components required to prepare an offering solution handbook, including product offering details, target markets and buyer audiences, and how the organization intends to reach the market.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.