The Forrester Process Audit Interview Guide

August 10th, 2020
Marcia Trask, null
Marcia Trask


A process audit is a systematic way for operations leaders to uncover impediments to productivity and form solutions that drive greater efficiency. When analyzing an inefficient process, operations leaders must focus on identifying performance gaps and defining successful outcomes. Operations leaders must collaborate with process owners to document the current process and design an improved future state that meets customer expectations. This report presents an interview guide with questions that operations leaders can ask key process participants to determine the desired future state and outputs for efficient and effective B2B marketing processes.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.