The Forrester Process Audit Interview Guide

A process audit is a systematic way for operations leaders to uncover impediments to productivity and form solutions that drive greater efficiency. When analyzing an inefficient process, operations leaders must focus on identifying performance gaps and defining successful outcomes. Operations leaders must collaborate with process owners to document the current process and design an improved future state that meets customer expectations. This report presents an interview guide with questions that operations leaders can ask key process participants to determine the desired future state and outputs for efficient and effective B2B marketing processes.