Model Overview Report

The Forrester Product Marketing And Management (PMM) Model For Services

January 1st, 2021
Sam Somashekar, null
Sam Somashekar


Many companies seek to standardize their service delivery to establish a consistent customer experience, increased repeatability, and lower costs. Companies can use the Forrester Product Marketing and Management (PMM) Model as a systematic approach to productizing services. The flexibility of the PMM Model For Services allows it to be applied to a wide variety of services companies. In this report, we introduce the Forrester Product Marketing And Management (PMM) Model For Services — a best-in-class process for customer-centric and collaborative commercialization and lifecycle management for services.

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