The Forrester Product Marketing And Management (PMM) Model For Services

Many companies seek to standardize their service delivery to establish a consistent customer experience, increased repeatability, and lower costs. Companies can use the Forrester Product Marketing and Management (PMM) Model as a systematic approach to productizing services. The flexibility of the PMM Model For Services allows it to be applied to a wide variety of services companies. In this report, we introduce the Forrester Product Marketing And Management (PMM) Model For Services — a best-in-class process for customer-centric and collaborative commercialization and lifecycle management for services.