The Forrester Responsibility Assignment Matrix Tool For Data-Driven Demand Generation

The Forrester Data-Driven Operating Model is a best-in-class model for identifying, managing, and activating the insights required to run a business. Organizations seeking to adopt a data-driven approach to demand generation need to clarify roles and responsibilities across marketing, IT, and other functions. The Forrester Responsibility Assignment Matrix Tool For Data-Driven Demand Generation helps organizations describe and clarify responsibilities to ensure agreement across roles and a common understanding of expectations in the process.