Template

The Forrester Revenue Engine Strategy Compass Template

August 24th, 2021
Nancy Maluso, null
Nancy Maluso
With contributors:
Mike Pregler , Susan Macke , Sam Somashekar , Meta Karagianni , Adele Sweetwood

Summary

The Forrester Revenue Engine Strategy Compass defines the decisions that clarify how all functions across the revenue engine (marketing, sales, and product) align to the business strategy. The Revenue Engine Strategy Compass comprises three levels: align with the shared destination; orient the marketing, sales, and product functions; and provide subfunction coordinates. The Revenue Engine Strategy Compass Template provides marketing, sales, and product leaders with a structured way to develop and document their company’s revenue engine goals, functional strategy, and subfunction strategy.

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