Summary
The Forrester Revenue Engine Strategy Compass defines the decisions that clarify how all functions across the revenue engine (marketing, sales, and product) align to the business strategy. The Revenue Engine Strategy Compass comprises three levels: align with the shared destination; orient the marketing, sales, and product functions; and provide subfunction coordinates. The Revenue Engine Strategy Compass Template provides marketing, sales, and product leaders with a structured way to develop and document their company’s revenue engine goals, functional strategy, and subfunction strategy.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.