Model Overview Report

The Forrester Sales Operating Model Assessment Tool

August 29th, 2019


The Forrester Sales Operating Model is a methodical approach to building sales success, using data to diagnose issues. Because it is backed by data elements, sales leaders can pinpoint problem areas and justify the prioritization of those areas and the investments needed to solve them. The Forrester Sales Operating Model Assessment Tool aligns to the six standards of the Sales Operating Model and is designed to help sales leaders benchmark their organization against best practices proven to maximize growth. The assessment gives sales leaders insight into which standards need attention, a pathway of functional ownership, and a connection to specific best practices in each area.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.