The Forrester Sales Operating Model

January 1st, 2018

Mike Pregler

Summary

As the point person for revenue growth, the B2B sales leader is under constant pressure to deliver revenue results against corporate goals. But sales leaders historically have lacked a way to clearly communicate the standards that they’ve implemented to generate scalable revenue growth, and they haven’t had access to data to analyze how they’re doing. This report provides sales leaders with a sales operating model that allows them to communicate their programmatic approach to corporate leadership and show data that reveals problems so that corrective action can be taken.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.