Model Overview Report

The Forrester Sales Operating Model

January 1st, 2018
Mike Pregler, null
Mike Pregler


As the point person for revenue growth, the B2B sales leader is under constant pressure to deliver revenue results against corporate goals. But sales leaders historically have lacked a way to clearly communicate the standards that they’ve implemented to generate scalable revenue growth, and they haven’t had access to data to analyze how they’re doing. This report provides sales leaders with a sales operating model that allows them to communicate their programmatic approach to corporate leadership and show data that reveals problems so that corrective action can be taken.

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