Decision Tool

The Forrester Scope Of Demand Marketing Assessment Tool

January 1st, 2018
Isabel Montesdeoca, null
Isabel Montesdeoca

Summary

The Scope Of Demand Marketing Assessment Tool provides the criteria that B2B organizations should use to score the maturity of their demand marketing function. Its structured approach allows users to assess their organization’s proficiency levels for four demand marketing priorities — demand management process; program design, planning, and execution; demand program delivery mechanisms; and functional design and development — and the 10 capability stacks within those priorities. Users can then see an overview of their assessment results in two bar charts or a detailed chart of their results that is color-coded according to how their organization scored in each capability.

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