Model Overview Report

The Forrester Tactic Performance Model

September 12th, 2019


In B2B organizations, marketing program investments account for more than half of the overall marketing budget. The deployment of marketing tactics account for the bulk of this spend placing marketing tactics under the continuous scrutiny of marketing leaders who feel intense pressure to ensure effective use of those resources. Yet marketers often lack the ability to understand and demonstrate tactic effectiveness. This report introduces the Forrester Tactic Performance Model, which identifies the components required for B2B marketers to measure tactic performance and generate insights.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.