Best Practice Report

The Forrester Transformation Model: Definitions

February 23rd, 2018
Susan Macke, null
Susan Macke


The Forrester Transformation Model depicts a best-in-class workflow for alignment across product, marketing and sales in pursuit of successful transformation. All stakeholders in the transformation must share the same terminology and understanding of the activities and deliverables required to meet transformational objectives. The standard definitions in this report are a starting point for alignment and can be adjusted to suit an organization’s unique context and needs.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.