The Forrester Transformation Model: Definitions

February 23rd, 2018

Susan Macke

Summary

The Forrester Transformation Model depicts a best-in-class workflow for alignment across product, marketing and sales in pursuit of successful transformation. All stakeholders in the transformation must share the same terminology and understanding of the activities and deliverables required to meet transformational objectives. The standard definitions in this report are a starting point for alignment and can be adjusted to suit an organization’s unique context and needs.

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