Best Practice Report

The Forrester Transformation Model: Discover

March 29th, 2019
Susan Macke, null
Susan Macke


Transformations in B2B organizations are complex undertakings that involve significant resources and effort. Validating all assumptions and filling in any information gaps in advance is critical to defining and executing a successful transformation. A structured process of due diligence is key to ensuring that all the required information is gathered.

Transformation leaders and teams at B2B organizations can complete a successful transformation by conducting comprehensive due diligence before starting planning and execution. They must examine the organization in its current state and determine the actions needed to reach the desired end state to validate the vision, understand what’s needed and define the expected impact of the transformation. The results of this discovery effort determine future steps for the transformation. In this report, we describe the components of the second stage of the Forrester Transformation Model: discover.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.