Best Practice Report

The Forrester Transformation Model: Initiate

February 1st, 2019

Summary

Organizational transformations should be guided by a clear set of objectives. A shared understanding of the rationale and implications for a significant organizational change is essential for successful transformation. To gain buy-in and acceptance, leaders must communicate its purpose and measures of success. In this report, we describe the components of the first stage of the Forrester Transformation Model: Initiate.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.