The Forrester Transformation Model: Initiate

February 1st, 2019

Susan Macke

Summary

Organizational transformations should be guided by a clear set of objectives. A shared understanding of the rationale and implications for a significant organizational change is essential for successful transformation. To gain buy-in and acceptance, leaders must communicate its purpose and measures of success. In this report, we describe the components of the first stage of the Forrester Transformation Model: Initiate.

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