The Forrester Transformation Model: Optimize

As a transformation project is implemented, improvements and course corrections must be identified and activated swiftly to keep the project on track. Celebrate successes and recognize achievements to maintain momentum and the organization’s commitment to the transformation. Establish transformation information repositories to communicate project status information to the team, as well as provide insights for future transformations.

Once a transformation project has been launched, the B2B leaders responsible for the transformation must remain deeply involved. They must understand the detailed status of the project, identify risks to completion and define actions to keep the project on schedule. In this report, we describe the components of the sixth stage of the Transformation Model: optimize.