Summary
Web site intercept surveys are a popular tool for finding problems with the online experience. But a poorly designed site intercept survey can hurt more than it helps by providing misleading insights and negatively affecting customers' online experiences. Forrester's research uncovered four essentials of effective Web site intercept surveys: 1) compelling invitations; 2) simple, relevant questions; 3) streamlined experiences; and 4) usable interfaces. Customer experience professionals can ensure survey quality by enlisting help from internal market research experts, qualified or informal survey testers, and actual customers.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).