The Framework for Healthcare Consumer Adoption

January 1st, 2018

Summary

The healthcare decisionmaking process is complex, often requiring multiple steps before a seller can recognize revenue. Efforts to encourage patient adoption are often required even after a B2B enterprise sale is complete and providers or business users have been made aware of the offering. Healthcare marketers must consider the impact of the patient adoption process as they develop strategic plans to drive uptake and profitability of their offerings.

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