Summary
Although all sellers require foundational skills, every seller has their own approach to engaging buyers. Many sales technologies support the foundational aspects of a seller’s job, but few help them magnify their unique skills. Conversation intelligence (CI) — tools that use natural language processing to capture unstructured data from spoken, written, and video conversation channels between buying and selling groups — will change this. In this report, we review the particular needs of sellers and show how CI will deliver capabilities that enhance buyer engagement skills.
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