Vision Report

The Future Of Conversation Intelligence For B2B Revenue Is Personalized

February 2nd, 2024
Seth Marrs, Principal Analyst
Seth Marrs Principal Analyst
With contributors:
Cristina De Martini , Christian Jibilian , Ellen Lind

Summary

Although all sellers require foundational skills, every seller has their own approach to engaging buyers. Many sales technologies support the foundational aspects of a seller’s job, but few help them magnify their unique skills. Conversation intelligence (CI) — tools that use natural language processing to capture unstructured data from spoken, written, and video conversation channels between buying and selling groups — will change this. In this report, we review the particular needs of sellers and show how CI will deliver capabilities that enhance buyer engagement skills.

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