Trends Report

The Future Of Customer Experiences

June 21st, 2016
AB
Allegra Burnette
With contributors:
James McQuivey, PhD , John Dalton , Kelly Price , Kara Hartig

Summary

The blurring of boundaries between physical and digital experiences, the emergence of new interfaces like virtual reality, the rise of artificial intelligence, and the ever-increasing portability of experiences usher in a new era for customer experience (CX). To cope, CX professionals need a new approach to experience design.

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