Summary
Socioeconomic shifts, new buying habits, and technological advancements are changing the way sellers engage with B2B buyers, which will accelerate with profound implications on how sales organizations earn, retain, and grow customers. To keep pace, sales leaders must revolutionize their sales organizations’ strategy for engaging buyers and customers to deliver the consumer-like experience that buyers will expect. This report shows sales organizations how to meet buyers’ expectations and boost revenue by adopting the five P’s of sales: purpose-driven, precise, personalized, productive, and profitable.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).