Vision Report

The Future Of Sales

The Five P’s Of Sales That Will Power Success In The Future

May 3rd, 2021
Nancy Maluso, null
Nancy Maluso
Philip Harrell, null
Philip Harrell
With contributors:
Mike Pregler , Matthew Flug , Eric Brown , Jennifer Zhang , Kara Hartig , Kate Pierpont


Socioeconomic shifts, new buying habits, and technological advancements are changing the way sellers engage with B2B buyers, which will accelerate with profound implications on how sales organizations earn, retain, and grow customers. To keep pace, sales leaders must revolutionize their sales organizations’ strategy for engaging buyers and customers to deliver the consumer-like experience that buyers will expect. This report shows sales organizations how to meet buyers’ expectations and boost revenue by adopting the five P’s of sales: purpose-driven, precise, personalized, productive, and profitable.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.