Best Practice Report

The General Data Protection Regulation and the Channel: Key Considerations

February 14th, 2018

Summary

Channel marketing leaders must work with internal stakeholders to ensure compliance with the General Data Protection Regulation (GDPR). B2B organizations that do not comply with GDPR risk incurring fines of up to 4 percent of global revenue. Privacy regulations may require an overhaul of channel data capture, storage, usage, maintenance and disposal policies.

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