Best Practice Report

The General Data Protection Regulation and the Channel: Key Considerations

February 14th, 2018


Channel marketing leaders must work with internal stakeholders to ensure compliance with the General Data Protection Regulation (GDPR). B2B organizations that do not comply with GDPR risk incurring fines of up to 4 percent of global revenue. Privacy regulations may require an overhaul of channel data capture, storage, usage, maintenance and disposal policies.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.