Best Practice Report

The Impact Of Data Privacy Laws On Account-Based Marketing

February 27th, 2019

Summary

New privacy regulations require account-based marketing (ABM) teams to design and execute ABM while operating within new parameters. ABM requires sales and marketing teams to compile comprehensive data and insights about key contacts within high-value accounts. ABM professionals must take a strategic approach to managing various information sources and types of data and insights. This report outlines the essential data privacy considerations that ABM teams must address when designing and executing their programs.

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