Best Practice Report

The Impact Of Data Privacy Laws On Predictive Analytics And Intent Monitoring

May 11th, 2018
Julian Archer, null
Julian Archer
With contributor:
Kerry Cunningham


For B2B organizations, nonidentifying buyer data points can be combined and analyzed with predictive algorithms to identity specific individuals. To avoid violating privacy regulations such as the European Union’s General Data Protection Regulation (GDPR), organizations must ensure that personally identifying data points do not emerge from otherwise nonidentifying data fed into predictive models. In this report, we describe the types of buyer data that fuel predictive analytics and discuss the privacy concerns that may arise from the use of predictive analytics and buyer data.

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