Summary
The portfolio marketing leader is responsible for bringing an organization’s set of offerings to market. This role’s unique vantage point allows it to drive improvements across marketing teams while facilitating alignment of marketing, product and sales functions. The portfolio marketing leader can provide benefits in the areas of growth and efficiency, audience-centric marketing, sales productivity and strategic decisionmaking.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).